Logo

Websites are built with three programming languages: HTML, CSS, and JavaScript. The Webflow logo is inspired by all three.

Typography

Websites are more than the sum of their parts. Our typography turns simple geometric forms into a modern, complex system.

Color

The hyperlink is what makes the internet, the internet. Webflow’s iconic blue is a nod to that interconnectedness.

Illustration

Illustrations provide more context and meaning to the content they accompany, adding color, delight and dimension to our brand story.

Motion

Scrolling and swiping are the basic interactions of the web. Our motion design pays homage to those key elements.

Voice & Tone

To match our visual identity, we think of Webflow as the mentor everyone wishes they had: knowledgeable, experienced, and warm.